The "Cashless Day" festival took place from June 14th to June 16th, 2024 at Nguyen Hue Walking Street, District 1, Ho Chi Minh City, with the participation of over 84 booths showcasing and exhibiting products and services. These included display booths and cashless sales areas for small businesses, retail partners, and others. At the NAPAS booth, visitors could enjoy numerous promotions and thousands of valuable gifts from NAPAS and its partners by experiencing Napas card payments, contactless payments, and facial recognition payment technology.

With this year’s theme "Promoting Safe and Secure Cashless Payments", NAPAS’s program also focused on introducing solutions to enhance the security and safety of payment infrastructure, ensuring the safety of cashless payments in particular and digital banking services in general, and raising awareness & better protecting people when using digital payment and banking services.

At the NAPAS booth throughout the Cashless Festival (Cashless town), customers could experience new payment trends including Tap to Phone, allowing a mobile phone to be used as a card payment acceptance device (POS); contactless payments with user authentication through facial recognition technology, and receive a cute teddy bear as a gift.

Golden Hours, Full of Gifts

During the three days of the Cashless Festival (Cashless Town), many exciting gift-receiving activities were hosted by NAPAS at their booth including Each customer who made a 30,000 VND payment using a NAPAS card through the Tap to Phone service (phone tap payment) would receive a plush toy.

During the golden hours from 3 PM to 5 PM on June 15th and 16th, 2024, customers who experienced NAPAS card payments at Koi Thé would receive a crossbody bear bag during the golden hours from 5 PM to 6 PM on June 14th, 15th, and 16th, 2024, customers who took check-in photos at the NAPAS booth and experienced facial recognition payments were immediately given a thermal bottle.

On the main stage of the Organizing Committee, customers who participated in the fun non-cash payment knowledge games conducted by NAPAS during the two golden hours from 5 PM to 6 PM on June 15th, 2024, and from 3 PM to 4 PM on June 16th, 2024, would receive many attractive gifts.

Especially, when visiting the NAPAS booth at the Cashless Day Festival 2024, customers enjoyed milk tea and other delicious drinks at KOI Thé with great discounts from the attractive promotions by NAPAS, KOI Thé, and Payoo. Accordingly, customers received an immediate discount of 20,000 VND when paying for an order valued at least 40,000 VND by tapping their NAPAS card on the Payoo POS payment device. KOI Thé fans could enjoy the promotion multiple times throughout the program duration. The promotional collaboration between NAPAS, Payoo, and KOI Thé was implemented to bring many conveniences, encouraging consumers to embrace electronic payments and experience modern, fast, and safe tap payment methods.

Besides, in line with the campaign to boost payments through the series of events Cashless Day, National Promotion Day  (in collaboration with the Department of Trade Promotion - Ministry of Industry and Trade, Vietnam E-commerce Association (VECOM), Vietnam Retailers Association (AVR), from June 10th to 16th, 2024) and the Promotion Month - Shopping Season (in collaboration with Ho Chi Minh City Department of Industry and Trade, from June 15th to July 15th, 2024), NAPAS also coordinated with partners such as banks, payment intermediaries, major brands, etc., to bring promotional programs that provided customers with more opportunities for shopping and using safer and more economical non-cash payment services.

Tap your NAPAS card, "Chill" with Highlands Coffee

From June 12, 2024, to September 12, 2024, get an immediate discount of 20,000 VND on bills of 49,000 VND or more when paying directly with a NAPAS card at Highlands Coffee and franchise stores from 14:00:00 to 23:59:59. Accordingly, customers who visit Highlands Coffee during the golden hours will enjoy a delicious and attractive menu at a great price. The program applies to Highlands Coffee-operated stores and franchise stores operated by Bắc Đẩu. Visit HIGHLANDS, tap your NAPAS card, and get an immediate discount of 20,000 VND. The promotion applies to all bills paid with a NAPAS card and does not apply to split bills. The program can be combined with other promotions and does not apply to Call Center (hotline orders) and delivery partners. The promotion is valid during the promotional period or until the budget runs out, whichever comes first.

Shop freely, browse Shopee with a NAPAS card

From June 14, 2024, to August 31, 2024, customers who complete online payment transactions when purchasing goods at the website www.shopee.vn or via the ShopeePay app on mobile devices through the ShopeePay payment gateway with a NAPAS card will receive discount vouchers through two programs:

Successfully pay a minimum of 200,000 VND with a NAPAS card and receive a 50,000 VND discount voucher for the next payment. The voucher will be sent to the "Voucher Store" on the customer’s Shopee app within 20 working days. Each customer receives one voucher per month, with a maximum of three vouchers during the three-month promotional period.

The total value of orders paid with a NAPAS card at www.shopee.vn or the Shopee app via the SPP payment gateway with the highest amount in the month will receive a 2,000,000 VND discount voucher. Each customer can receive a maximum of one voucher during the entire promotion period. The voucher will be sent to the "Voucher Store" on the customer’s Shopee app within 10 working days of the following month.

Additional 5% discount when topping up your phone via TPBank

Every Wednesday from June 19, 2024, to December 12, 2024, customers will receive an immediate 10,000 VND bonus for successfully topping up their phones on the TPBank App/Website with a minimum top-up amount of 50,000 VND. No need to manually enter the card code or worry about transactions on unsafe platforms; just a simple tap, and you can top up quickly and fee-free with great deals from NAPAS and TPBank.

Besides activities like the Cashless Day Festival, the Cashless Day 2024 event has many new features with programs such as interactive sessions, safe financial skills counseling (providing students with skills in managing expenses, controlling money, financial investment, mini financial management challenge games), and mini-games on safe transaction tips, as well as running activities.