VISion, Mission and Core values

NAPAS’s logo originates from the idea of “connection and convergence”. The logo is a combination of brand name and symbol, representing the notion that many cards meet at the center point to convey the message "One connection. All payments". The two cards making up an arrow is embedded in the symbol, signifying the future of Vietnamese payment market through the use of young leaf color.

The slogan “One connection. All payments” carries the message of the values that NAPAS brings to our customers. With one single connection, NAPAS provides our customers with multiple means of payment including cards, bank accounts, QR codes, Mobile Money, etc. in order to meet the demands of every retailing and payment activities of Vietnam. Furthermore, our slogan is also an illustration of Vietnam digital economy’s development, in which NAPAS connection provides modern and inclusive methods of payment in the future. 

Color palette is Brand Identity element that can make a strong impression on the customers' mind. In order to create a comprehensive and memorable Brand Identity, NAPAS uses dark and light blue along with green. Selected thoroughly based on the spirit of the brand, the tones of blue and green are combined harmoniously, conveying the proactive, modern personality that suits the finance sector and fit the quantitative points of difference of the Brand. In order to use these colors flexibly and to maintain consistency at the same time, a strip of colors ranging from dark to light blue and green was standardized, helping NAPAS to easily manage the application of colors in different communication documents.